DESIGNING GRAND TOUR PROJECT
2016/2017 Calabria
Lanificio Leo and Torri Lana 1885, two textile heritage brands, and Rubbettino, one of the most prestigious publishers in the Italian survey, with the art direction of Studiocharlie and Emilio S. Leo, have created Designing Grand Tour, a project/format that aims to demonstrate how design can be a powerful means of territorial identity interpretation. In the footsteps of those travelers who, since the end of the sixteenth century, ventured along the Italian peninsula, to discover its treasures and make them a source of inspiration for their works – diaries (Norman Douglas, Alexandre Dumas), drawings or paintings (Willem Schellinks, Edward Lear ), was born Designing Grand Tour, a project/format started with a trip that crossed Calabria from 8 to 13 September 2016. the designers Sigrid Calon, Laura Daza, Giulio Iacchetti, Emilio S. Leo, Kensaku Oshiro, Studiocharlie, Victor Vasilev, starting from Soveria Mannelli (Catanzaro), home of the historic Lanificio Leo, accompanied by an art historian who knows the region well and told them the story and the way in which Calabria was perceived over time by other travelers, have visited some of the most beautiful places in the region: Soriano, Vibo Valentia, Casignana, fiumara La Verde, Stilo, Rossano, Sybaris, the Sila, Amarelli and Callipo Companies, on a coach provided by Simet. The trip was the common basis for the designers for expressing different projects, resulting in 7 contemporary tapestries and a book-travelogue. Then Torri Lana 1885, protagonist of another important leg of the journey, the meeting in Gandino, wove the tapestries. This to underline that Italy of heritage craftsmanship can be seen as one big factory with a powerful engine of immaterial values and a wide body of knowledge throughout the national territory.
Public exhibition: Milan Design Week, 04-09/04/2017, Design Language, Civica Scuola Interpreti e Traduttori “Altiero Spinelli”, Via Francesco Carchidio 2.
DESIGNING GRAND TOUR PROJECT
2016/2017 Calabria
MANUFACTURER PARTNERS
Lanificio Leo – www.lanificioleo.it
Rubbettino – www.rubbettinoeditore.it
Torri Lana 1885 – www.torrilana.it
CONCEPT AND ART DIRECTION
Studiocharlie and Emilio S. Leo
DESIGNERS
Sigrid Calon – www.sigridcalon.nl
Laura Daza – www.lauradaza.com
Giulio Iacchetti – www.giulioiacchetti.com
Emilio S Leo – www.lanificioleo.it
Kensaku Oshiro – www.kensakuoshiro.com
Studiocharlie – www.studiocharlie.org
Victor Vasilev – www.victorvasilev.com
MEDIA PARTNER / PRESS
Frizzifrizzi – www.frizzifrizzi.it
TOUR PHOTOS
Sara Ferraro
HISTORICAL AND ARCHAEOLOGICAL CONSULTING
Ginevra Gaglianese
TERRITORIAL PARTNERS
Amarelli – www.amarelli.it
Callipo – www.callipo.com
TECHNICAL PARTNERS
Simet Spa – www.simetspa.it
Camillo Sirianni – www.sirianni.it
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EXHIBITION DESIGN
Shawnette Poe + Alessandro Fonte – fontepoe.tumblr.com
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BOOK
CURATED BY
Francesca T. Arcuri and Gianluca Seta
GRAPHIC DESIGN
Gianluca Seta – eremo.studio
EDITOR
Francesca T. Arcuri – www.frizzifrizzi.it
PHOTO CREDITS
Massimo Belotti, Sigrid Calon, Laura Daza, Arcangelo Fazio, Sara Ferraro, Alessandro Fonte, Emilio S. Leo, Kensaku Oshiro, Studiocharlie, Victor Vasilev
PRINT
Rubbettino Print – www.rubbettinoprint.it
EDITED BY
Rubbettino – www.rubbettinoeditore.it
